The New Co-Working Etiquette

By: Marina Christos (@socialtyinc) and Christine Mortensen (@getsprkd)

If you’re in the tech industry, have a small business, or a start-up, then you’ve probably heard the word “co-working.”  If you don’t know what we’re talking about, then let us tell you…  Basically, a co-working space is a place for you to work in a shared office environment—meaning multiple people from multiple companies share the same space.  Most times there is one large open area where you can have your pick of desks. Often there are separate conference rooms and other private offices available for times when you need more personal space (e.g., client meetings).

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Social Recruitment for Job Seekers

I’ve been reading a lot about social recruiting lately.  There’s a lot of information out there about how companies can strategize and brand to attract the brightest and best talent.  However, when there’s a valuable candidate that is new to social recruitment, how do they leverage new media in their job search?

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I’m in the process of moving this blog to my website.  Please bookmark my website (www.socialtyinc.com/blog) for future reference.  Thanks!

Socialty Now Offers Social Recruiting Services – Finally!!


Socialty Social Media Recruiting

Social Media Recruiting is now at Socialty!  We’re super excited to let you know that we can offer you personalized recruitment strategy on a social media level at a fraction of the cost a traditional staffing agency would charge.  Combined with our Content Marketing panache we can bring  exposure to your company and employer brand.

We have 9 years of HR and recruiting skills in our back pocket from a Fortune 100 company.  We didn’t want to let those skills go to waste, so we created a service to benefit start-ups and small businesses.  What can social recruiting do for you?  Here are a few of the benefits:

  • Personalized service and strategy from Socialty
  • Combined with savvy Content Marketing, we can quickly reach your targeted candidates to fill your positions
  • Easily target your audience through your social channels
  • Spread the word quicker about your open positions without the use of costly job boards
  • Generate greater amounts of referrals
  • Attract passive candidates that do not visit job boards
  • Use specific social media platforms to mine qualified candidates
  • Create a pipeline of candidates for future open positions

Are you interested in what we can do for you and your business?  Visit our website or contact us.

Social Media Week Chicago 2013 – Wrap Up!

Social Media Week 2013 has officially wrapped up here in Chicago and I’m happy to say I survived, barely!!  It’s these conferences and idea sharing sessions that inspire me and get me re-invigorated.  I met some wonderful people and I have to say that these people are not just colleagues, but friends!

As I reflect back on the week, I wanted to share some statistics…

Maybe some of you can relate??!!

I walked a total of 16.8 miles

Monday – 5.9 Miles

Tuesday – 4.2 Miles

Wednesday – 3.0 Miles

Thursday – 3.5 Miles

Friday – 30 feet

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Out of 185 #SMWChicago Events, I attended 25 Events.  Some I registered for, some I crashed!

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I cultivated 2 painful foot blisters

Happy Feet

I wrote 13 pages of notes

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I sent 71 Tweets

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This was my most popular tweet.

  • Responses  4
  • Retweets  3
  • Replies  1
  • Reach  122.3k

I gained 43 followers on Twitter

I followed 84 new accounts

I was mentioned 86 times

I was retweeted 26 times

75% of my followers are Men

My Sprout Social Account gave me all these statistics!!  I love their platform!!

Men between the ages of 35 and 44 are the leading demographic

Twitter-Stats

I drank 8 cups of Starbucks coffee

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My most precious belonging was:

iphone-5-wall-usb-charger

Finally, I introduced one very weary British attendee to Ranch dressing and Garrett’s Chicago Mix Popcorn…

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thumb_600Have I forgotten anything??

exhaustedI’m exhausted!!

Five Social Media Lessons from Social Media Guru-Scott Monty

Communicate Karo

Five Social Media Lessons from Social Media Guru-Scott Monty

Here are the golden nuggets!

1. If you have a good product, let go of fear and let others tell your story

2. Social media is not a campaign, it’s a commitment. We always need to be on.

3. The complete integration of paid, owned and earned media can have a significant impact

4. People engage with personalities, not product features

5. Embrace the platforms your audience uses

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An Open Letter to Facebook… (Let’s Face it, this is a Blog-o-vention!!)

Dear Facebook,

We need to talk!!  (Famous dreaded words!!)  We have had a love affair for many years!  I love so many things about you.  I love that we know the same people, you remind me not to forget my friend’s birthday, you’re there for all the funny moments and all the sad moments.  You are a big part of my life, schmoopie, on both a personal and professional level.  I spend more time with you than my own family.  (Yikes!!)  But, I’ve been noticing some changes in your behavior over the last few months, so I’m staging this blog-o-vention!!  I’ve been unhappy with the information that you’ve been “feeding” me for sometime.

Breaking News

When you made changes to my timeline or to my wall or to my messages, I didn’t complain, I was happy about the change, change is good!  Right??  (Right!!)  So, I have to ask, what the heck is going on with your “News Feed”????  (Sigh…)

It’s time I put my foot down about what you call a “News Feed”!  What, in the name of Twitter, Instagram and Snapchat, is going on here??  Sheesh!!  Why are old (And I mean Ancient!!  At least 8 hours…) stories showing up at the top of my News Feed?  (Seriously??!! Yes!!)  I know that when people comment on a story that is older, your algorithm throws the story at the top of my “News Feed”.  For heavens sake!!!  When I check my News Feed, I expect to see “News”!!  Not a story from 8 hours ago!!  That’s what we call, “Old News”!!  See the definition of NEWS below as provided by a google search…  Notice option #1??  Hello??!!

News Definition

Yes, I know that I can change the feed to reflect either “Top Stories” or “Most Recent”, however, changing the filter to “Most Recent” doesn’t mean that you get the “Most Recent” news!  Yet, I still get news stories from the 2006.

So, my dear, we have to make a change to the way we operate.  Let’s keep the “News Feed” the “News Feed” and not the “History Feed”!!  There are a lot of options out there for a gal like me.  But I’m not ready to give up on you and I don’t want anyone else to give up on you either!  Please, Facebook, make my “History Feed” a “News Feed” again!!

With Love,

Marina C.

Socialty

Your Favorite Criminals Coming to a Pinterest Feed Near You!!

When I’m on Pinterest, I’m usually prepared to see lamps made from sea shells and mason jars, the season’s latest make-up trend and some cool home decor.  However, there’s a new trend for Pinterest on the horizon…  Be prepared to see your favorite wanted criminals in your feed!

Social Media Wanted Poster

I was scrolling through my Twitter news feed the other day when I came across a post by my local police department…

Joliet Police (JolietPolice) on Twitter

The police department is using Pinterest to highlight their wanted criminals!!  Brilliant!

I did a little more digging and found an article in the Chicago Tribune that talks about the progressive move by the Joliet Police Department.  The Joliet Police Department regard their Pinterest Board for Wanted Criminals their own most wanted list.  They also have boards for missing persons and a board for people they’re trying to identify.  Check out all their boards here.  While you’re at it, check out our Pinterest Boards!!

Can you think of a new way to start using social media sites??  We’ve got our thinking caps on…

Rules to Live by, When You’re Making Up the Rules as You Go Along

Before the Jaws theme plays us off the stage and before I fall into a blissful slumber, we wanted to post a short blog about the “Rules of Social Media.”  Well, really an info graphic about it…  Because, well, you know at Socialty, we LOVE, and I mean LOVE, a good info graphic.

<<Pause to watch Adele sing>>

As I post this blog, I’ve been re-reading the info graphic and thinking about the rules listed on the graphic.  These are not just “rules,” these are solid business practices that are habit.  There are no second thoughts about any of the rules below.  Remember, they are not suggestions, they’re Rules to Live by, when we’re still making up the Rules as we go along.

Social Media is a constantly changing beast.  What’s your favorite rule blow?  If you could add a rule,what would it be?  We want to hear from you!!

Rules of Social Media Graphic

Hey, Small Businesses!! Are you sure about that??

Socialty loves info graphics!!  So much so, that we have a whole board dedicated to info graphics on Pinterest!!  I recently found this info graphic about social media that I found interesting.  Many small business owners know “just enough” when it comes to social media.  However, they may miss their target audience by focusing on the wrong social media outlet.

The following info graphic may point you to the correct site, but navigating the site and using it properly takes a skilled hand, like Socialty.  You all know what we do, right?  We handle all your online marketing and reputation management for your small business.  When you’re ready for the next level, contact us, we know what you need!

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