Socialty Now Offers Social Recruiting Services – Finally!!


Socialty Social Media Recruiting

Social Media Recruiting is now at Socialty!  We’re super excited to let you know that we can offer you personalized recruitment strategy on a social media level at a fraction of the cost a traditional staffing agency would charge.  Combined with our Content Marketing panache we can bring  exposure to your company and employer brand.

We have 9 years of HR and recruiting skills in our back pocket from a Fortune 100 company.  We didn’t want to let those skills go to waste, so we created a service to benefit start-ups and small businesses.  What can social recruiting do for you?  Here are a few of the benefits:

  • Personalized service and strategy from Socialty
  • Combined with savvy Content Marketing, we can quickly reach your targeted candidates to fill your positions
  • Easily target your audience through your social channels
  • Spread the word quicker about your open positions without the use of costly job boards
  • Generate greater amounts of referrals
  • Attract passive candidates that do not visit job boards
  • Use specific social media platforms to mine qualified candidates
  • Create a pipeline of candidates for future open positions

Are you interested in what we can do for you and your business?  Visit our website or contact us.

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Social Media Week Chicago 2013 – Wrap Up!

Social Media Week 2013 has officially wrapped up here in Chicago and I’m happy to say I survived, barely!!  It’s these conferences and idea sharing sessions that inspire me and get me re-invigorated.  I met some wonderful people and I have to say that these people are not just colleagues, but friends!

As I reflect back on the week, I wanted to share some statistics…

Maybe some of you can relate??!!

I walked a total of 16.8 miles

Monday – 5.9 Miles

Tuesday – 4.2 Miles

Wednesday – 3.0 Miles

Thursday – 3.5 Miles

Friday – 30 feet

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Out of 185 #SMWChicago Events, I attended 25 Events.  Some I registered for, some I crashed!

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I cultivated 2 painful foot blisters

Happy Feet

I wrote 13 pages of notes

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I sent 71 Tweets

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This was my most popular tweet.

  • Responses  4
  • Retweets  3
  • Replies  1
  • Reach  122.3k

I gained 43 followers on Twitter

I followed 84 new accounts

I was mentioned 86 times

I was retweeted 26 times

75% of my followers are Men

My Sprout Social Account gave me all these statistics!!  I love their platform!!

Men between the ages of 35 and 44 are the leading demographic

Twitter-Stats

I drank 8 cups of Starbucks coffee

home_img1_starbucks

My most precious belonging was:

iphone-5-wall-usb-charger

Finally, I introduced one very weary British attendee to Ranch dressing and Garrett’s Chicago Mix Popcorn…

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thumb_600Have I forgotten anything??

exhaustedI’m exhausted!!

Five Social Media Lessons from Social Media Guru-Scott Monty

Communicate Karo

Five Social Media Lessons from Social Media Guru-Scott Monty

Here are the golden nuggets!

1. If you have a good product, let go of fear and let others tell your story

2. Social media is not a campaign, it’s a commitment. We always need to be on.

3. The complete integration of paid, owned and earned media can have a significant impact

4. People engage with personalities, not product features

5. Embrace the platforms your audience uses

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Rules to Live by, When You’re Making Up the Rules as You Go Along

Before the Jaws theme plays us off the stage and before I fall into a blissful slumber, we wanted to post a short blog about the “Rules of Social Media.”  Well, really an info graphic about it…  Because, well, you know at Socialty, we LOVE, and I mean LOVE, a good info graphic.

<<Pause to watch Adele sing>>

As I post this blog, I’ve been re-reading the info graphic and thinking about the rules listed on the graphic.  These are not just “rules,” these are solid business practices that are habit.  There are no second thoughts about any of the rules below.  Remember, they are not suggestions, they’re Rules to Live by, when we’re still making up the Rules as we go along.

Social Media is a constantly changing beast.  What’s your favorite rule blow?  If you could add a rule,what would it be?  We want to hear from you!!

Rules of Social Media Graphic

Hey, Small Businesses!! Are you sure about that??

Socialty loves info graphics!!  So much so, that we have a whole board dedicated to info graphics on Pinterest!!  I recently found this info graphic about social media that I found interesting.  Many small business owners know “just enough” when it comes to social media.  However, they may miss their target audience by focusing on the wrong social media outlet.

The following info graphic may point you to the correct site, but navigating the site and using it properly takes a skilled hand, like Socialty.  You all know what we do, right?  We handle all your online marketing and reputation management for your small business.  When you’re ready for the next level, contact us, we know what you need!

Follow us – Like Us – Plus Us – Stalk Us – We dare you!!!

Twitter

Facebook

Pinterest

LinkedIn

Google+

infographic-how-to-brand-yourself-an-expert-on-social-media

When it’s time to “cut the cord” we’re here to help…

Life isn’t always fair, and if you’re a business owner we’re sure you know that the business world is a lot like life. You have to deal with a lot of different problems, you have to be prepared for a multitude of possibilities, and a business will usually go through a crisis or twelve every year.

Socialty wants to relieve some of your stress by helping to expand and maintain your business. Having a website and using social media platforms make the playing field more level for small business owners around the world. Your online presence helps you to foster good relationships with your customers and to spread the word about your brand to new people.

Twenty-five years ago it may have been sufficient for your parents to write down names and numbers in a Rolodex or to input them on an Excel spreadsheet. (Raise your hand if you remember Lotus 1-2-3!)

Social media services like Twitter and Facebook can help you build your clientele, but then it’s also critical that your business plan and budget include making the effort to work on the upkeep. Maintaining your existing customers as repeat visitors is usually tied to consistently updating your social media accounts, and that’s where Socialty can give you some expert help!

You don’t live in your parents’ business world and nowadays almost every small business can benefit by using social media. But sometimes it’s hard to take that first step. One legitimate concern is “Am I spreading myself too thin?” If you can’t find time to utilize Facebook, Twitter, LinkedIn or Instagram, perhaps the best choice is to get a pro to do it on your behalf. Sometimes you want to get it done, but it’s a matter of money. However, as the old saying goes, you “have to spend it to make it.” And although social media may seem like a waste of time to some people, there are mountains of studies and plenty of evidence that the SMART, WELL-MANAGED and PREPARED business managers are catching up with the rest.

The trick to social media positioning really comes with understanding that customers and clients everywhere are basically alike. They want to be respected, valued and treated like their dollars matter. Using social media is great even if you just post the same boring printable coupon 5 times a month, but it’s REALLY awesome if you can have a lively, thought-provoking discussion about your service, or a fun and entertaining blog article for your customers to send along to a friend!

Your business won’t necessarily need to set up five social media pages across all the different sites. It’s unnecessary and usually it results in less than satisfactory results. Instead you can have Socialty establish a Facebook timeline with a beautiful image gallery, or a popular Twitter feed with a lot of new followers. It takes time to build success and it’s worth it to focus on quality, not quantity.

Whether you want Socialty to help you develop business contacts on LinkedIn or to help with attention-grabbing corporate e-mails, it’s important as a business for your social media to reflect your values and beliefs. That’s the easiest system to build trust and establish real and lasting relationships with customers. Sure, you can see when a longtime client is having a birthday. With Socialty you could also have the ability to rest easier, knowing that every one of the clients who follow your social media will receive a birthday e-mail and a special offer to go with it!

The theme to a long-running sitcom went like this:

“Sometimes you want to go
Where everybody knows your name,
and they’re always glad you came.”

So make sure your customers feel like that.

And don’t just charge ahead without a strong plan for social media positioning. On Google search for “social media foul-up” and you’ll get over 20 million results. Stay connected with clients but do so with the confidence that your business won’t be fodder for a funny story starting with, “Hey, did you see that tweet they sent out?” Socialty Inc. can help you KEEP SOCIAL AND CARRY ON!

What can an online presence do for your small business?

As 2013 approaches, the American small business faces as many challenges as it ever has. Finding the right people, getting fair prices, collecting payments, accessing potential customers, keeping up with demand, finding ways to grow, accessing necessary capital, and affording marketing are all issues that business owners may lose sleep over.

However hard it is out there, having a little help can make a big difference! That’s what Socialty is here for. At Socialty we can help you with customer access, leading to new growth, new revenue, and new success! By leveraging social media and letting Socialty help you to manage your company’s online marketing, you can relieve your stress and improve your bottom line.

Perhaps you’ve already set up a Twitter account, a Facebook business page, or maybe you even started a blog. How can you really leverage your Social Media Outlets and make it work for you? How can you use these online tools to attract new customers for your business? Utilizing social media correctly often requires remembering a simple rule of thumb: simply put, your following will mostly include the people who have done business with you. So to encourage repeat business and attract new customers, Socialty can help you set up one, two, or all of the following ideas!

A popular way to leverage social media is an online promotion. Take a product or service and offer a discount to your online fans. Posting a printable 10% off coupon (with the proper maximum value and/or “limited time only” text) could be a great start! Large companies use this kind of incentive to bring customers into their stores and restaurants all the time, and it improves word-of-mouth (“sharing”) advertising from customer to those all-important friends of the customer!

Use your blog or Twitter account to combine a compelling offer with interesting content. If you own a restaurant, for example, you can get Socialty to help you write and publish a weekly message about new menu items. But you could also have an online poll asking for anonymous feedback about a new dish. Or ask followers to suggest improvements, with the best idea tied to a contest or in-store event. Then take pictures and Socialty can “tweet” them to all your online customers.

Always continue to encourage customers to sign up for an e-newsletter or e-mail offers. You can enter the new registrants into a monthly drawing for a free item or discount. Keeping a constant, steady, but unobtrusive amount of information flowing from your business to the social media communities is the key! (And it’s also Socialty’s specialty!) Once established, you want to keep the online relationship active, because whether they’re a daily customer or someone who purchased something once last year, it’s all about the potential return!

Here’s a true story from my own life: as I wrote this blog, I was about to celebrate my birthday. In the back of my mind, I was wondering where my family and I should have a fancy dinner … I logged on to Facebook, and a locally owned restaurant (where I dine infrequently) had announced a menu change. They had shared a .PDF document of their brand-new menu. I viewed it and thought “I’ll have to go back there someday” … but I just went on with my day. A few hours later, I received an e-mail from the same restaurant. It turns out I had filled out my date of birth when I signed up for e-mail offers, and of course, it was an offer for a free entrée! I called my spouse and set up the birthday dinner.

Without these two online social media efforts, would this business be earning money from my family and friends on this occasion? Probably not. It always pays to advertise, and social media can and will provide your business with more and more leads, referrals, and revenue as the years go on.

There are many different methods of using social media to attract people to your business. Contact Socialty and start strengthening your existing online presence today! We help small businesses to utilize all the social media sites and services to improve relationships with customers.

Your Small Business Should Be On Pinterest!!

On November 14th, Pinterest announced a potentially game-changing addition to the three-year-old photo sharing social website. Businesses are now able to register accounts that have been designed with features for businesses, instead of for individual users. Companies that already have a Pinterest account can easily convert it into a new business account.

“Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest,” wrote Product Manager Cat Lee on Pinterest’s official blog. “Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses. We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites.”

If you’re unfamiliar with Pinterest, try to imagine what would happen if you gave an old-fashioned bulletin board with “SHARE ALL YOUR GOOD IDEAS!” written on it to Martha Stewart, then locked her inside an empty room. According to one study by Experian, Pinterest had 104 million visits in March, ranking it behind only Facebook and Twitter as the third most popular social media site. Time magazine had called it one of the “50 Best Websites of 2011,” but one of its drawbacks was a lack of functionality for business owners. Sure, visiting Pinterest had become an integral part of the day for many Facebook users and iPhone owners, but for those who wanted to harness its social media popularity as a marketing and promotional tool, it was less than ideal.

Now a business can link to its official website so it’s listed on its Pinterest profile. For example, K-Swiss can now verify that its Pinterest page is company-operated and linked to http://www.kswiss.com/ . A company can also add buttons on its own web pages to make it easier for visitors to “pin” items on Pinterest or follow their feeds on Pinterest.

Pinterest users (or “pinners”) have been praising the addition of business accounts. The move has been received as both an example of listening to user requests and as a shrewd tactic to keep growth strong for the social media channel. Other social media sites have differentiated between people and institutional users. In 2007, Facebook introduced pages for corporations, schools and sports teams that others could “like.”

The benefits of creating this social media presence for your business are numerous. First of all, it’s neither expensive nor very difficult. Second, now you can register pretty much any unusual business name (such as Se7entyse7en – and yes, I just made that one up) instead of just a first and last name combination. Third, more businesses using Pinterest means more content created, repinned and shared. This increases the user base and that increases the number of people your small business can subsequently reach!

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Another cool feature was launched recently. On November 10th Pinterest co-founder and CEO Ben Silbermann e-mailed pinners worldwide to announce that a user can now create up to three “secret boards.” Items pinned to a secret board can be repinned to public boards, but the repin won’t link back to the secret board. Got that? As a simple example, a Pinterest user can now create a secret board to share pictures or designs in-house with co-workers, allowing easy communication with the rest of a project team. In many cases, this could make sharing parts of a project more simple than typing out e-mails and making sure all the right co-worker addresses are included.

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tags: Pinterest, social media, business websites, idea sharing, Cat Lee, Ben Silbermann

“What Should I Do?” A Natural Question Regarding Social Media Marketing

“What should I do?” It’s a natural question. What’s the best approach to use when your business is ready to take the plunge and enter one or more social media services? Socialty can guide you in the right direction, whether you’re an “old pro” or a “newbie” using the social media websites.

First, consider your reasons for using social media. Is it important to you that (relatively speaking) it isn’t expensive or time consuming? Do you feel like it will be fairly easy to do? Perhaps most importantly, is your existing customer base using it? What about potential customers? Which group(s) do you want to reach out to?

Second, ask yourself to mentally (or even better, in writing) list the goals for your business relating to online presence and social media use:

  • Do you want to match up against your competitors? That’s a reason for a lot of business owners that have been “left in the dust” behind more tech-savvy companies. There’s no shame in that, but perhaps it’s time to get serious about social media and let Socialty help you catch up with them.
  • Perhaps you just want a way to contact existing customers. “Liking” your business page on a site such as Facebook will keep the customer informed by opening a line of communication between you and them. You can tell them about special offers and discounts, for example, and they can tell you exactly what they like or dislike about your company.
  • Maybe in your case the main goal will be to promote your products or services, which in turn will increase awareness of your business. You might only need to target a small town where you’re located, or a worldwide potential audience. The best news is that social media not only lets you easily self-promote your business, but good word of mouth is readily visible from one customer to the next through online reviews, comments and discussions!

Third, it’s time to think about the costs. Better than 4 of 10 businesses choose not to budget for social media marketing. However, a majority of businesses spend something – if only a small amount of money – on leveraging social media for their business, which greatly improves the likelihood that it will result in a positive impact on the bottom line. But it need not “break the bank!” Of those businesses spending dollars, more than 1 in 4 spend less than $100. As the old saying goes, a little goes a long way! Socialty can help you stretch those dollars to get the most out of them.

Small Business Info-graphic

That brings us to another point. Who’s going to do all the work? It isn’t backbreaking, muscle-straining labor, but social media marketing is time intensive and requires thought, planning, and good old-fashioned follow-through. Many businesses don’t employ anyone to run social media efforts, but increasingly (as the benefits become more and more obvious) owners and management are realizing why they should do so. You can try to do it yourself, and sometimes that’s a successful approach.

However, we at Socialty usually hear from our customers that the plan didn’t work out. In one way or another, whether it’s a lack of time to write and post blogs or e-mails, difficulty learning the “ins and outs” of social media systems like Facebook and Twitter, or unexpected occurrences that shift attention away from the necessary upkeep like updating pages and responding to online questions, business owners often find that it’s worth using a service that has the skills needed and that will put in the time to make it work!

The next step is to figure out which social site(s) you want Socialty to target. For many businesses, using Facebook is a great place to start. According to Facebook founder Mark Zuckerberg the site recently surpassed one billion active users every month! It is a great site for “sowing seeds” to grow your business. Many Facebook users are more likely to buy your products or pay for your services if they choose to receive updates from you via their News Feed. You can “reap the harvest” by using Facebook to increase brand loyalty and to drive repeat business back to you! To complete the circle, promoting online social media is possible through your storefronts and/or through print, radio, television, or virtually any kind of advertising.

Another of the most popular social media services is Twitter. Unofficial estimates are that over 500 million people have Twitter accounts. You can “tweet” a message of 140 or less characters (letters, numbers, symbols) to consumers who choose to “follow” your business. Of course this can be a deceivingly easy process, with a language of its own that can take time to master. What you should write, when you should tweet (and how often) can change how successful or unsuccessful your efforts are. Socialty can help by formulating a plan customized to your business, its goals, and its customers.

Other sites you may want to utilize include YouTube, Google+, and LinkedIn. Each of these can have a tremendously positive effect on your business, but each also has its own intricate features, strengths, and risks. For example, you wouldn’t want to post a video on YouTube that acts as a commercial for your business, only for a rival business or disgruntled customer to write hate-filled or obscene comments about it! Socialty can protect your online reputation and also help direct complaints to the appropriate people for resolution.

In short, Socialty is ready to help you today to reach your goals in social media marketing! If you have a plan, we can help you execute it. If you need a plan, we can help you create one.

The best approach is to let Socialty create, update, or take over your social media program. Your business will be in great hands with a professional company, you won’t have to worry anymore, and you can “Keep Social and Carry On!”

 

 

Links to the sites Referenced above:

 

http://www.intuit.com/websites/small-business-social-media-infographic/

 

http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx

 

http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_users

It’s a Brand New Day…

Keep Social and Carry On!

This has been a very exciting past few days for myself (Marina C.).  I’ve launched a new company called Socialty Inc.   

Socialty Inc. helps businesses manage their social media campaigns and online reputation management (ORM).  We will create and manage your social media following on several sites including, Facebook, Twitter, LinkedIn, Google+ etc… We will brand your social media sites to match and run parallel to your existing websites.  Personalized social media will keep your fans and followers interested in your services and attract new ones in the process.

Info:

Socalty Inc.

1523 Plainfield Rd

Joliet, IL 60435

http://www.socialtyinc.com

facebook.com/socialtyinc

@socialtyinc

http://www.linkedin.com/company/socialty-inc-

marina@socialtyinc.com

Keep Social and Carry On!

 

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