Social Recruitment for Job Seekers

I’ve been reading a lot about social recruiting lately.  There’s a lot of information out there about how companies can strategize and brand to attract the brightest and best talent.  However, when there’s a valuable candidate that is new to social recruitment, how do they leverage new media in their job search?

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I’m in the process of moving this blog to my website.  Please bookmark my website (www.socialtyinc.com/blog) for future reference.  Thanks!

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Socialty Now Offers Social Recruiting Services – Finally!!


Socialty Social Media Recruiting

Social Media Recruiting is now at Socialty!  We’re super excited to let you know that we can offer you personalized recruitment strategy on a social media level at a fraction of the cost a traditional staffing agency would charge.  Combined with our Content Marketing panache we can bring  exposure to your company and employer brand.

We have 9 years of HR and recruiting skills in our back pocket from a Fortune 100 company.  We didn’t want to let those skills go to waste, so we created a service to benefit start-ups and small businesses.  What can social recruiting do for you?  Here are a few of the benefits:

  • Personalized service and strategy from Socialty
  • Combined with savvy Content Marketing, we can quickly reach your targeted candidates to fill your positions
  • Easily target your audience through your social channels
  • Spread the word quicker about your open positions without the use of costly job boards
  • Generate greater amounts of referrals
  • Attract passive candidates that do not visit job boards
  • Use specific social media platforms to mine qualified candidates
  • Create a pipeline of candidates for future open positions

Are you interested in what we can do for you and your business?  Visit our website or contact us.

Social Media Week Chicago 2013 – Wrap Up!

Social Media Week 2013 has officially wrapped up here in Chicago and I’m happy to say I survived, barely!!  It’s these conferences and idea sharing sessions that inspire me and get me re-invigorated.  I met some wonderful people and I have to say that these people are not just colleagues, but friends!

As I reflect back on the week, I wanted to share some statistics…

Maybe some of you can relate??!!

I walked a total of 16.8 miles

Monday – 5.9 Miles

Tuesday – 4.2 Miles

Wednesday – 3.0 Miles

Thursday – 3.5 Miles

Friday – 30 feet

Unknown-1

Out of 185 #SMWChicago Events, I attended 25 Events.  Some I registered for, some I crashed!

IMG_0253

I cultivated 2 painful foot blisters

Happy Feet

I wrote 13 pages of notes

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I sent 71 Tweets

Unknown-3 Unknown-2

This was my most popular tweet.

  • Responses  4
  • Retweets  3
  • Replies  1
  • Reach  122.3k

I gained 43 followers on Twitter

I followed 84 new accounts

I was mentioned 86 times

I was retweeted 26 times

75% of my followers are Men

My Sprout Social Account gave me all these statistics!!  I love their platform!!

Men between the ages of 35 and 44 are the leading demographic

Twitter-Stats

I drank 8 cups of Starbucks coffee

home_img1_starbucks

My most precious belonging was:

iphone-5-wall-usb-charger

Finally, I introduced one very weary British attendee to Ranch dressing and Garrett’s Chicago Mix Popcorn…

article-2125689-127B57BF000005DC-679_634x410

thumb_600Have I forgotten anything??

exhaustedI’m exhausted!!

An Open Letter to Facebook… (Let’s Face it, this is a Blog-o-vention!!)

Dear Facebook,

We need to talk!!  (Famous dreaded words!!)  We have had a love affair for many years!  I love so many things about you.  I love that we know the same people, you remind me not to forget my friend’s birthday, you’re there for all the funny moments and all the sad moments.  You are a big part of my life, schmoopie, on both a personal and professional level.  I spend more time with you than my own family.  (Yikes!!)  But, I’ve been noticing some changes in your behavior over the last few months, so I’m staging this blog-o-vention!!  I’ve been unhappy with the information that you’ve been “feeding” me for sometime.

Breaking News

When you made changes to my timeline or to my wall or to my messages, I didn’t complain, I was happy about the change, change is good!  Right??  (Right!!)  So, I have to ask, what the heck is going on with your “News Feed”????  (Sigh…)

It’s time I put my foot down about what you call a “News Feed”!  What, in the name of Twitter, Instagram and Snapchat, is going on here??  Sheesh!!  Why are old (And I mean Ancient!!  At least 8 hours…) stories showing up at the top of my News Feed?  (Seriously??!! Yes!!)  I know that when people comment on a story that is older, your algorithm throws the story at the top of my “News Feed”.  For heavens sake!!!  When I check my News Feed, I expect to see “News”!!  Not a story from 8 hours ago!!  That’s what we call, “Old News”!!  See the definition of NEWS below as provided by a google search…  Notice option #1??  Hello??!!

News Definition

Yes, I know that I can change the feed to reflect either “Top Stories” or “Most Recent”, however, changing the filter to “Most Recent” doesn’t mean that you get the “Most Recent” news!  Yet, I still get news stories from the 2006.

So, my dear, we have to make a change to the way we operate.  Let’s keep the “News Feed” the “News Feed” and not the “History Feed”!!  There are a lot of options out there for a gal like me.  But I’m not ready to give up on you and I don’t want anyone else to give up on you either!  Please, Facebook, make my “History Feed” a “News Feed” again!!

With Love,

Marina C.

Socialty

Zombie is the New Vampire

With the popularity of The Walking Dead and the Zombie movie Warm Bodies and no decent vampire series on t.v., Zombie’s and a potential Zombie Apocolypse are all the rage!!  Social Media has taken notice and so has Socialty!!  Here’s a nifty info-graphic to feed your Zombie need.  Personally, I’m on the hunt for a vampire info-graphic, but I digress…

 

zombie-infographic

Who’s your favorite Zombie to avoid?  I do my best to avoid the Zombie Bride…  scariest of the all!!  brrr…gives me the shivers!!!

Rules to Live by, When You’re Making Up the Rules as You Go Along

Before the Jaws theme plays us off the stage and before I fall into a blissful slumber, we wanted to post a short blog about the “Rules of Social Media.”  Well, really an info graphic about it…  Because, well, you know at Socialty, we LOVE, and I mean LOVE, a good info graphic.

<<Pause to watch Adele sing>>

As I post this blog, I’ve been re-reading the info graphic and thinking about the rules listed on the graphic.  These are not just “rules,” these are solid business practices that are habit.  There are no second thoughts about any of the rules below.  Remember, they are not suggestions, they’re Rules to Live by, when we’re still making up the Rules as we go along.

Social Media is a constantly changing beast.  What’s your favorite rule blow?  If you could add a rule,what would it be?  We want to hear from you!!

Rules of Social Media Graphic

Hey, Small Businesses!! Are you sure about that??

Socialty loves info graphics!!  So much so, that we have a whole board dedicated to info graphics on Pinterest!!  I recently found this info graphic about social media that I found interesting.  Many small business owners know “just enough” when it comes to social media.  However, they may miss their target audience by focusing on the wrong social media outlet.

The following info graphic may point you to the correct site, but navigating the site and using it properly takes a skilled hand, like Socialty.  You all know what we do, right?  We handle all your online marketing and reputation management for your small business.  When you’re ready for the next level, contact us, we know what you need!

Follow us – Like Us – Plus Us – Stalk Us – We dare you!!!

Twitter

Facebook

Pinterest

LinkedIn

Google+

infographic-how-to-brand-yourself-an-expert-on-social-media

Twitter Trends and Tragedies of 2012

Everyone can harness the amazing capabilities of social media sites like Twitter to strengthen a business. Let’s look at the top Twitter trends from last year.  And… Just when you thought you were done reading 2012 re-caps, here we are with another!

Lauren Leto, the creator of the website Texts From Last Night, once said, “Twitter provides us with a wonderful platform to discuss/confront societal problems. We trend Justin Bieber instead.” It’s funny – unavoidably, spirit-crushingly true, but funny nonetheless. The truth is that mass communication tools have always been very powerful. Yet they have probably always been wasted on spreading trivial news and gossip. The telephone changed the world, connecting people across vast distances … so they could exchange recipes or gossip about extramarital affairs. If you look back at human history, you likely can find that letters delivered by horseback, hieroglyphics, and maybe cave paintings have been misused by someone to tell someone else something that was unimportant.

Social media “is what it is,” as my father liked to say (about pretty much anything). It’s up to each one of us – and yes, that includes you – to harness its amazing capabilities into something useful. Socialty can help you make the most out of Twitter, and many other social media services. We help clients leverage social media into something that works for you and works to strengthen your business.

Let’s take a look at the top Twitter trends from last year.

Among the famous people who started their own Twitter accounts in 2012 are soccer legend Pele (@pele), rock icon Neil Young (@neilyoung) and Pope Benedict XVI (@pontifex). According to ABC News, on December 10th the Pope had 608 thousand followers, and that was before his account’s first tweet. One month later, 1.4 million and counting.

Twitter has 140 million active users, and 1 billion tweets are sent about every 60 hours.

The most retweeted message of 2012 was from Barack Obama, who sent “Four more years.” and a picture of his wife hugging him. This low-key celebration of his re-election as President of the United States was retweeted over 800 thousand times and favorited by 300 thousand users. A distant second was pop singer Justin Bieber’s heartfelt message “RIP Avalanna. i love you” when a 6-year-old fan he had befriended died of brain cancer. The message had 224 thousand retweets.

ABC News listed several “Conversations of the Year,” topics that drove messaging through the roof in 2012. These include the aforementioned U.S. national elections, the Summer Olympics in London, and the February 11th death of singer Whitney Houston.

Other important moments for the Twitter service in 2012 involved the boundaries of human life on our planet, and the exploration of another. Felix Baumgartner’s record-breaking skydive from the edge of space was one of Twitter’s “Conversations of the Year,” according to ABC News. Other notable tweets that were viewed by millions included live images of Hurricane Sandy – tweeted to Earth from astronauts aboard the International Space Station, live updates of the NASA mission to Mars as Jet Propulsion Laboratory tweeted from the shuttle’s command center as the Curiosity rover touched down on the Red Planet, and a tweet by film director and part-time adventurer James Cameron – sent from over 35 thousand feet under the ocean during a dive to bottom of the Mariana Trench.

Another cool look back at the top trends on Twitter in 2012 was published by the blog at HootSuite. (HootSuite is a Canadian social media management system that helps users to manage multiple social media accounts.)

HootSuite pointed out that 2012 on Twitter was all about passion, patriotism and battles, with the Summer Olympics and the U.S. elections as its two main examples. I think we all read some heated and grouchy if not downright mean messages. According to HootSuite, election Tweets peaked at over 320 thousand per minute, as the blogger asks us “Should the traditional saying, ‘no politics at the dinner table’ apply to Twitter as well?”

But HootSuite also noted that events like Hurricane Sandy, in which people are afraid or even helpless in the face of disaster or tragedy, show that Twitter and other social media can be a source of support, info and news. “In the aftermath of Sandy’s massive destruction, social became a channel for the world to help and send warm thoughts to those left in the dark,” the blog said.

I think we all should remember Twitter in 2012 for being a way people deal with and make it through life’s difficulties, just like in years past and during important global events. (The Arab Spring Uprisings leap to mind.) In 2012 we saw widespread power outages in and around New York City and other northeastern metropolitan areas – and we also saw simple gestures of kindness and solidarity like store owners stringing together “power strips” and giving free electricity access to passersby. The iPhone, Android smartphones and other “smart” devices proved their value to many, as we saw thousands of people who otherwise had no way to contact far away friends and family, using social media as much as they used simple phone calls as a lifeline. In 2012 we again saw Twitter used as a way for ordinary citizens to communicate with authority figures. Small-town mayors and other civil servants monitored Twitter and responded to questions, complaints, and even the occasional pleas for help, with the touch of a few buttons or a few taps on a touch-screen monitor.

Twitter in 2012 was also a major source of information for consumers. Tech products, like the Apple iPhone and iPad, drove major spikes in tweet traffic as tech experts and clueless “newbies” alike talked back and forth about upcoming items, when they’d be released and whether or not they were worth buying. Likewise, corporations continued to learn that a fan-base on Twitter can turn from a powerful help into a harmful critic if social media managers aren’t careful. Blogger Seth Fiegerman at Mashable compiled “11 Biggest Social Media Disasters of 2012” – among them:

  1. McDonald’s attempt to get #mcdstories trending, only to have the hashtag hijacked with fast food horror stories
  2. Snickers candy bars being eaten by British celebs in Twitter pics, which wouldn’t have been bad if the company knew that it’s illegal in the U.K. if it isn’t revealed as a paid endorsement
  3. Chick-Fil-A’s founder’s anti-same-sex marriage stance, which ignited many flame wars across social media
  4. Chick-Fil-A’s subsequent related controversy over whether or not the company created a fake Facebook account to defend the company after a Jim Hensen’s Creature Shop Puppet toy recall (ironically, a fake online accounts is called a “sock puppet”)
  5. American Apparel’s attempt to turn Hurricane Sandy into a promotional opportunity, offering 20% off for those in states affected by the storm, in case they were “bored.”

So with the old year behind us and 2013 well underway, we at Socialty hope you’ll remember to the highlights and lowlights of 2012 from Twitter and other social media platforms. And if you haven’t already, contact us to provide you with top-of-the-line social media services for your business. We provide high-quality content and account management, so in 12 months when you look back at 2013 you can say “I’m glad I had Socialty in 2013 to help keep our business growing!”

 

Sources for “Twitter Trends and Tragedies of 2012” were:

http://abcnews.go.com/blogs/technology/2012/12/top-twitter-trends-of-2012/

http://blog.hootsuite.com/twitter-trends-2012/

http://mashable.com/2012/11/25/social-media-business-disasters-2012/

 

 

Keywords:  Twitter, social media, 2012, HootSuite, business, ABC News, Socialty Inc., Hurricane Sandy

 

2013 and Socialty – Social Media Resolutions for a New Year

As Socialty looks back at 2012, let’s discuss some New Year’s resolutions for your small business social media on Google+, Pinterest, Twitter and more.

It’s a blogging tradition at New Year’s – looking back at what happened last year and using your first blog to try and make sense out of what’s to come. Honestly, it’s probably also a way for bloggers to be productive while recovering from all that New Year’s celebrating! So as Socialty looks back at 2012, let’s also talk about what to do in 2013!

Here are some suggestions for your small business New Year’s resolutions. While many so-called resolutions are ignored or forgotten within a few weeks, you shouldn’t turn your back on these! Start with a vow to make the most out of your social media marketing efforts. While catching up on the college football championship game and putting away those holiday decorations, take a minute today to review your social media accounts. Here are a few things you can change to make a world of difference this year …

If your business has a corporate website, you may qualify for a Verified Google+ Page. Check out http://bit.ly/QvXPhT and consider making a request to have Google verify your page. It isn’t very complicated, if your page meets the qualifications – the most important of which is probably, “Your Google+ page must already have a meaningful number of followers.” Rumor has it they mean hundreds of followers (not just 4 or 5, like your Uncle Marty’s crab wine distillery).

Pinterest rolled out official business pages back in November. Previously, individuals and corporations shared the same features on Pinterest. But now, your business can have a page with a suite of additional features. If your company has a Pinterest page, take a few minutes this New Year and change it to a business account (if you haven’t done so).

Also last Fall, the social media service Twitter introduced cover photos for profile pages. You can personalize your page with any header image you choose. From the “settings” menu icon, click “design” and then “change header” to do so. In the New Year, resolve to freshen up your Twitter page with a new cover photo every month – it makes the virtual “place” look a little nicer for your followers!

Another quick idea: review your business’ Facebook page, because it’s often easy to forget to keep the details updated when you’re “liking” and replying to status updates; check and update your privacy settings on Twitter, Google+ and Facebook.

Finally, let’s look forward to February. Twitter users beware! Your social media outbursts and shares will have to deal with a change to Twitter’s URL shortener – the short links will now be two spaces longer. This means a tweet’s content will have to be two characters shorter. But thankfully this also means that every month, followers will receive 2,000 less characters from Justin Bieber and Kim Kardashian!

So now you have a few social media resolutions for the New Year. Remember that at Socialty, it’s our pleasure to make your social media accounts thrive and prosper every year! Contact us today and find out how Socialty can help you and your business. We mean it when we say that in 2013, “Keep social and carry on!”

Tags: social media,Twitter,Facebook,Google+,social media positioning,Socialty Inc.,Pinterest,social media marketing

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